| Job Description: |
ROLE_DESCRIPTION -
1
Role
Marketing Automation Specialist- Redpoint (RPDM)
2
Required Technical Skill Set
Hands-on experience with Redpoint RPDM tool
Knowledge of Oracle/SQL and data segmentation logic
Familiarity with CDP platform
4
Desired Experience Range
6– 8 years
5
Location of Requirement
Malvern, PA
Desired Competencies (Technical/Behavioral Competency)
M MMust-Have
Hands-on experience with Redpoint (RPI & RPDM) tool
Knowledge on Redshift
GooGood-to-Have
AWS technologies (EC2, S3, Glue)
SN
Responsibility of / Expectations from the Role
1 Design, implement, and optimize omnichannel marketing campaigns using Redpoint Interactions
2 Manage segmentation, targeting, and personalization strategies.
3 Build and monitor workflows and customer journeys.
4 A/B testing and performance tracking.
5 Scheduling automations between RPI and RPDM
Skills: Digital : Amazon Web Service(AWS) Cloud Computing~Digital : Salesforce Sales Cloud~Digital : PySpark
Experience Required: 8-10
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