Role: Lead
Experience Required: 10 & Above
Skills: Oracle Responsys
Essential Skills: Marketing Manager
Role Descriptions:
The CRM Campaign Specialist will be responsible for end-to-end setup| QA| and execution of CRM email campaigns ensuring campaign accuracy| audience quality| and continuous process improvement.
The ideal candidate combines technical proficiency in SQL and campaign automation tools with strong communication skills and a collaborative mindset.
Responsibilities Build| manage| monitor| and optimize campaigns across channels| especially email Manage day-to-day campaign operations from design through QA| ensuring flawless execution and on-time delivery.
Collaborate with colleagues and client-partners to make sure campaign design aligns with goals
Perform quality assurance testing before activating customer communications Write SQL queries| validate data| and troubleshoot issues with logic| workflows| or audience quality to ensure high campaign accuracy.
Monitor campaigns to ensure deliverability and performance. Approach projects with curiosity| integrity| and a focus on delivering measurable results
Tackle technical challenges with strong analytical and troubleshooting skills to keep campaigns on track.
Location:
Hybrid position in Boston| MA- 2 days a week onsite.
Not open to fully remote candidates at this time
Must-Have Requirements- 5 years of overall industry experience
3 years Oracle Responsys experience
5 years of hands-on campaign development experience using platforms such as Adobe Campaign Classic| Unica| Oracle Responsys-
Bachelor's degree in marketing| communication| direct mail| digital marketing| computer science or related fields
Solid experience with SQL (such as SQL Server| SAS| Snowflake)
Familiarity with HTML and email design principles to collaborate effectively with creative teams
Strong understanding of campaign flows| relational databases| and backend processes.
Detail-oriented and process-driven with the ability to manage complexity and shifting priorities.
Exceptional communication skills
Nice-to-Haves- Adobe Campaign knowledge| Adobe Target knowledge |
