| Job Description: |
Role Descriptions: Content Strategy Leadership Develop and implement comprehensive content strategies for web| social| and digital campaigns.Ensure content aligns with brand voice| tone| and overall marketing objectives.Cross-Functional Collaboration Partner with product marketing| UX| design| and authoring teams to create cohesive experiences.Optimization Performance Monitor engagement metrics| analyze performance| and refine strategies based on data insights.Innovation Explore emerging trends| including Generative AI tools| to enhance personalization and efficiency.Governance Best Practices Maintain editorial calendars| enforce content standards| and lead knowledge-sharing initiatives.
Essential Skills: Content Strategy Leadership Develop and implement comprehensive content strategies for web| social| and digital campaigns.Ensure content aligns with brand voice| tone| and overall marketing objectives.Cross-Functional Collaboration Partner with product marketing| UX| design| and authoring teams to create cohesive experiences.Optimization Performance Monitor engagement metrics| analyze performance| and refine strategies based on data insights.Innovation Explore emerging trends| including Generative AI tools| to enhance personalization and efficiency.Governance Best Practices Maintain editorial calendars| enforce content standards| and lead knowledge-sharing initiatives.
Desirable Skills:
"Content Strategy Development: Ability to plan and execute content strategies aligned with business goals.
SEO Knowledge: Understanding of keyword research, on-page optimization, and search trends.
Content Management Systems (CMS): Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.
Analytics & Performance Tracking: Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.
Editorial & Writing Expertise: Strong writing, editing, and storytelling skills for multiple formats (web, social, email).
Audience Research & Persona Development: Ability to tailor content for specific customer segments.
Cross-Functional Collaboration: Working effectively with marketing, design, UX, and development teams.
Project Management: Managing timelines, editorial calendars, and multiple priorities.
Adaptability & Innovation: Staying current with trends, including AI-driven content tools and emerging digital platforms."t |
